Push notifications. Using them effectively requires a delicate balance between getting a user’s attention without annoying them. Too many push notifications and a user can become frustrated and delete your app. Too few and your app might get lost in the shuffle. Learn how to become a push notification master with these tips!
Step one is to make sure that users are actually opting-in to your push notifications. When you open an app for the first time a message pops up that asks whether you give the app permission to send you push notifications. Making sure your users click “allow” is very important. As it stands, only 43% of users opt-in on average. For high-performing apps this number is closer to 50%. That’s still lots of people choosing to not ever seen push notifications. A great way to get people to opt-in is to clearly outline all the benefits that push notifications will provide for your app. Create a splash page that lays out all the benefits and you’ll find that users are far more likely to opt-in. Good! Now that you’ve hooked ‘em it’s time to find out how to make the notifications themselves more engaging!
Some keys to sending valuable push notifications is to segment and target specific users. Don’t send out a generic, mass push notification that wastes everyone’s time. If you have certain users who are ones who actually buy content through your app then you can send them push notifications to let them know about deals or specials. If you have users who are more likely to share content then send them notifications about things they can share! No matter what, make sure the messages are concise. You don’t want to drag down the energy with a long, boring notification. It turns out that push notifications with 10 words or fewer have the highest open-rate of 8.8%.
Other smart methods include proper timing, calls to action, and making sure to target users who aren’t engaging with your app often enough. Click-through-rates (CTR) are highest in the afternoon and lowest in the evenings. Send out your notifications at prime times and feature a time-specific stamp such as “good afternoon!” so that the notification feels like it’s personalized and not robotic or automated. A call to action will also ensure higher CTR. Using phrases like “shop now” and “discover” will provide the impetus for a user to engage. This type of notification can also reel in a user who hasn’t been opening your app.
Push notifications are tricky, but with the right strategy you can make yours not only engaging, but actually valuable for your user base!
Read the full article here: How to Write Compelling Push Notifications to Increase App Engagement and Retention