What makes a great SEO? The definition is constantly changing and adapting to the current Internet standards, yet there are a handful of skills that will always be valuable.
Consistency is key. If you want to be successful then you need to create processes that create consistent results every single time. You’ll always want to start in the same place with every client, evaluate every single asset on the site, research and evaluate the necessary keywords, have consistent link building tactics, and – most importantly – have a way to illustrate the results of your efforts. If you choose one process for this series of events and stick to it then you will make your life much easier.
You may scoff at the idea of needing tools, but knowing which ones to use and how to use them can be invaluable for your SEO work. Analyzing the competition and researching keywords are both made significantly easier with the right tools. Social media marketing tools, outreach tools, and tools for reporting results are also incredibly useful.
SEO, like many other pursuits, is a constant learning process. Many people naively think they’ll be able to handle the traffic for a massive website when they first start their SEO endeavor. The reality is that you have to start small. Use smaller scale websites as a proverbial sandbox for you to test out ideas and tactics. Then slowly build up from there. Something you’ll discover from this process is that SEO is constantly adapting and changing. Never stop learning the new methods! Getting set in your ways is a surefire way to stop your SEO dead in its tracks.
SEO is vital to your website’s continued success. Make sure you have the necessary skills to succeed in this ever-changing environment. Check out the full guide below!
Read the full article here: What’s In Your SEO Arsenal? 6 Skills All SEOs Need to Have