How Amazon Kindle Store Categories Affect Your Amazon Sales Rank
Experienced Kindle Publishers understand the importance of category selection.
Your positioning on Amazon can make all the difference to the visibility of your book as well as your potential to get on the best sellers list with very little effort.
When publishing your book to Kindle using the Amazon KDP Platform you will be asked to select two Kindle Bookstore Categories for your book.
Before making your Kindle Category selection I recommend doing a little research to set your Kindle book up for success.
There are many categories your book may be applicable to, your selection will highly affect your chances of getting your book to the top of the Kindle Best seller list.
Top Factors In Kindle Book Publishing Category Selection
- Number of books per category. Fewer books means less competition
- Best selling rank of top 10 Best Selling books in that category versus the same numbers in another category.
- Number of free books in Best Sellers Rank per category.
- Relevance to your book
In the image on the left you can see that in Crafts and Hobbies -> Framing there are only 5 books in there. So you can instantly hit the top of the best sellers list for this category with anything that you publish.
For example in the image the Knitting category has 2096 books whereas Lace and Tatting has only 56 books. So you can see that you can automatically become a best seller under Lace and Tatting with very little effort because there is very little competition.
Kindle Book Category Selection – Must Be Relevant
Many people try to game the Amazon system. In many cases people list books in completely unrelated categories just to hit the best seller’s list.
While this can be done I do not recommend or condone it. If you book is clearly fiction do not list it as a non fiction book.
The strategy above should be used in determining the BEST categories for your book. There are always additional factors to take into consideration (such as strength of competition).
Using KDP Select Promotions To Hit the Kindle Best Sellers List
When you run a KDP Select Promotion for your Kindle book you are offering your book for free on Amazon for the selected time period.
Free books always get downloads. People love free stuff in general. You can also schedule KDP promotions as part of a bigger marketing campaign.
In the example on the left you can see that any book published to the knitting category and promoted with Kindle Select Promotion would reach the first page of the Knitting Category Best Seller!
If your selected Kindle Category has less than 100 books, by promoting your book as free you stand to gain immediate access to the Top of the free Kindle books list.
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