Are you one of the over 28 million websites that uses Google Analytics to measure your stats? If not, what are you waiting for?! If you are, then it’s likely you’re not taking advantage of all the features it has to offer. Instead of checking out your traffic stats from time to time, learn how to use Google Analytics to dig deeper into your site’s stats.
You probably know how much traffic your site is receiving, but do you know what your conversion rate is? It’s a far more valuable statistic that will inform your site’s trajectory more than knowing the traffic. You can have all the traffic in the world, but if no one is converting then it’s all just noise. Google Analytics calls conversions “goals” and it’s easy to use the software to set your own goals. A goal is simply a trackable action that a user performs on your site. Setting goals and checking out the stats that follow is a great way to see how people are actually interacting with your site. And the results will likely lead to some changes.
Similarly, event tracking is a great way to see how people are using your site. Which links are they clicking on? How often? Track these events and you can get a clear image of how people experience your site. Not only does Google Analytics allow you to track where people are clicking, but it can even show you a heatmap of where users are spending the most time on each page. Neat! Now you can see which content is the “hottest” on every page.
Google Analytics throws a lot of data at you so it can be very useful to segment that data into manageable chunks. The segment feature allows you to do exactly that. You can set up segments for important details like the traffic source, the type of device used, the browser used, and whether a visitor is new or returning to your site. This information gives you insight into how you should tailor your site. If a majority of people are accessing your site via Safari on an iPhone then you should make sure your site is optimized for that platform.
To see all the ways you can be using Google Analytics to your advantage, as well as the step-by-step process for setting up all of these advanced tracking techniques, check out the full article below!
Read the full article here: 6 Advanced Google Analytics Tricks That All Site Owners Should Know