Beating Shiny Object Syndrome (AKA Headless Chicken Syndrome)
The magpie is well known for its attraction to shiny objects.
Are you like the magpie darting around like mad from one shiny thing to the next?
For the magpie it’s a survival strategy.
Well; if you’re first to market and can get in and out fast, then being a magpie is a good thing.
The problem is that most people aren’t nearly fast enough and certainly most businesses don’t have that ability to survive if the entrepreneur in charge suffers from Shiny Object Syndrome.
Developing a Blinkered Approach
The blinked approach has some really negative connotations but it can be helpful in business.
Setting your sights on a goal developing a plan and staying fixed on the outcome no matter what else is going on is a proven method of succeeding at almost anything.
It might be bigger big job seeing your plan through to the end but at least it will be complete.
You may not get rich quick but you’ll probably be further ahead than you were when you started.
Being distracted isn’t helpful, you never finish anything
New Projects Require Costly Investment Returned Only When/If the Project is Completed and Brought to Market
Remember that starting something new is the most expensive part of any project. Having a couple of aborted attempts can be a serious drain on your business.
Getting something up and running is expensive, so if you have even two or three aborted attempts at starting something, it’s probably more costly than finishing the first thing first.
Each New Shiny Object Has A Learning Curve
Part of your investment in a new Shiny object is the learning curve. As with anything new, it takes time to understand new strategies and methods and to gain enough perspective to monetize it effectively.
Big corporations may have the resources to investigate every opportunity that comes along but most small businesses don’t.
If you fall into the trap of abandoning each idea you have in pursuit of the next big idea you will soon run out of funds or leave yourself with no real success to build on.
Yes you need to keep an eye on the market and where it is going, but in reality things don’t change as fast as many of us are lead to believe.
Leveraging Products or Services
Another side to getting something done as opposed to jumping from one shiny object to the next is leverage. In order to leverage anything you need a lever.
You need at least one success to build on. Each time you complete something you have a new lever.
I am talking about leveraging your online products or services to expand and grow your business.
Slow and steady wins the race when it comes to creating leverage Simple – Use your first successful product to leverage your second and so on.
Just stay focused on one thing, don’t be distracted!
The Most Successful People In The World Have This In Common
Many studies have been conducted on the habits and traits of mega successful business people and they all suggest that all of these people are single minded, passionate and absolutely determined to realize each of their goals..
They remain focused and motivated to get things done. They are usually not lazy either.
Their path is not easy but it is pretty straight forward…complete one goal then the next and the next…
Getting Focus by Removing Obstacles
There is a terrible propensity for people to focus only on what they like to do or what they are interested in.
This at very least can stifle your business.
So if there is an aspect of your business that you ignore because maybe you don’t like to do a certain thing or it looks complicated, you should just get someone else to do it for you.
Your primary goal is to get the job done! Start to outsource and out-task concentrate on directing your business and it will grow.
Don’t quit because there is some part that you dislike, because basically what you will have is a bunch of unfinished projects.
All you have to do is troll through eBay appending the keyword “unfinished project” and see just how many bargains show up.
This is stuff that people started and just haven’t finished so they need to just dump it in order to make anything back on their investment, usually at pennies on the Dollar.
It’s the same thing people do when they neglect what they have started or worse still abandon it completely and run after the latest thing.
From time to time something will come up that is so interesting that you will park what you’re doing and focus on it, and what you inevitably learn is that there is always another new thing around the corner.
How to Focus – Quick Tips
- Never be afraid to ignore all the whoop ha, yes, I mean the S in Shiny!
- Unsubscribe from aggressive marketing email lists; in fact decide what communication you want to receive and how much time you dedicate to reading it.
- Schedule a limited time to browse online for topics of interest. Remind yourself that you will not buy anything new during your research!
- Maintain a weekly and monthly work plan to stay on target.
- Remember to refer to your plan each morning and then check your action items off a list.
These are basic time management and productivity methods that are terribly underused by people new to online business. Above all don’t allow the latest thing to divert your attention from the task at hand.