People are using their mobile phones for shopping in record numbers this year. A recent study shows that 43% of consumers plan to use their phone for mobile shopping this year, while another 54% say they will use their smartphone or tablet to do holiday shopping research. As someone with an online brand you need to take note of these numbers. If you want to capitalize on them then you’ll need to nail your mobile presence. The key is to avoid falling into common mobile pitfalls. You shouldn’t equate mobile loyalty to a points program. Users need to feel like they have a legitimate and beneficial relationship with your brand on a mobile platform. Don’t treat mobile as an extension of your digital media strategy. It has its own specifications that need to be addressed. And finally, don’t shoehorn mobile into your brand if it doesn’t make sense for you. It’s better to focus on other areas than spending money on unnecessary mobile branding. For all the advice you need, check out the full article below!
Read the full article here: 3 big mistakes brands make on mobile