Social media is a great tool for marketing, but the ease of use has made many marketers lazy. Twitter blasts and an occasional facebook ‘like’ aren’t enough to establish a solid campaign anymore. It’s important to remember that social media marketing campaigns need to be social. Finding your true target audience, curating good content, and having the proper timing are all essential for finding success with a social media marketing campaign.
Read the full article here: Why Did Your Last Social Media Marketing Campaign Fail?