A juicy news story is breaking and you’re chomping at the bit hoping to quickly cash in on the trend with a clever tweet or meme. You slap something together and hit “post”. And then you’re hit with a huge backlash. What happened? You didn’t think, that’s what happened. Agile marketing is the idea that you should be flexible and swift with your social media presence, but that doesn’t mean you should forego common sense in the rush to get your content up before the competition.
Posting bad content can result in brand debt. You definitely don’t want brand debt because it means you’re going to have to work long and hard to dig yourself out of it. In the online space your brand is everything so it’s important to not post that initial knee-jerk reaction to a trend but to wait and see how that trend connects to your brand and to your audience. Make sure you’re paying attention to how consumers are responding to your posts to gauge how well your next post will do. If everyone hated your last post about politics then it’s a wise idea to steer clear of similar topics. By keeping on top of the data you’ll also be able to know when it’s time to shift your message to match your audience’s current interests.
Big data is important for staying informed, but agile marketing is also about finding and eliminating basic marketing problems within your company. Staying agile means streamlining your systems so that you have the ability to react quickly without getting bogged down by data collection and market analysis. Know your audience and you’ll know exactly how to succeed with your agile marketing strategy.
Read the full article here: Why Agile Marketing Must Be About More Than Social Media