For years Facebook struggled to find a winning monetization strategy that didn’t force users into a subscription plan and didn’t crowd the social network with ads. Their best solution yet has been to package their vast database of user information into ad units that can be bought and placed within any app. This system, dubbed the Facebook Audience Network, has been a huge success for the company. Apps that participate in the ad network have seen seven times better performance than with old systems like banner ads and interstitials. Facebook is making the audience network even better by rolling out auto-play videos and other modern ad styles for all apps using the service.
This is awesome news for, well, everyone! Facebook has proven that people are far more likely to engage with an ad if the ad is well-targeted. The social networking giant has amassed so much data on its users that creating targeted ads is a cinch. They’ve also seen a great response to their new, slick auto-play video ads and multi-photo carousel ads. Every app in the Facebook Audience Network now has access to these styles, which means that they can immediately begin rolling out native, targeted ads in their apps. App developers are happy, consumers are happy, and Facebook is happy.
Read the full article here: Facebook Brings Auto-Play Video Ads to Apps In Its Mobile Ad Network