Mobile marketing is an incredibly valuable asset to a company and these three tips will insure that your company can succeed in this new, exciting ad space.
Google has released new tools making it easier to buy products directly from mobile ads. A new “buy“ button will be available in some ads that will take users directly to a checkout page for the product. Google will host the ads, but the branding and the sales will be handled by the merchant. Google […]
A survey conducted by Adobe found that 51% of Facebook users consider the social media company’s tailored advertising to be of “genuine interest” as opposed to only 17% for YouTube ads. Facebook reduced the total number of ads on its page in an effort to favor the mobile market, while at the same time making […]
The new Apple app analytics tools that Apple is releasing help app developers make sure their content is going exactly where they want it, help derive important targeting data to increase revenue and engagement, and even improve ASO.
Mobile advertising – all Internet and in-app ads accessed via phones and tablets – is estimated to overtake TV ad spending as the number one global advertising category according to FIPP Insight and World Newsmedia Network. Spending on mobile advertising is going to hit $75 billion by 2017. That’s almost half of all ad spending […]
Target is using Instagram as a platform to drive sales by encouraging users to interact with their brand by participating in a guessing game. Driving user engagement is important but can be difficult to monetize. Target and other brands are now able to link their social media content (such as posts on Instagram) directly to […]
While driving traffic to your website is important, building trust with your customers can be far more beneficial for your long-term marketing strategies.