Black Friday seems to get all the media attention because of the raucous behavior of shoppers, but it’s Cyber Monday that is putting up the big numbers. This year has been bigger than ever. Adobe is reporting that $2.98 billion was spent on Cyber Monday, which is up 12% over the number last year. The […]
Connecting with consumers is the whole point of social media marketing, so don’t blow it by being inauthentic. If you want to succeed in the social media space then you need to speak to consumers with an authentic voice. Here’s how!
Interested in finding out as many stats about social media advertising as you can? Then you’ve come to the right place. There are more outlets than ever for companies to advertise on social media and the stats paint a clear picture about which companies are hitting the jackpot. Instagram is proving to be a big […]
Google has made some missteps and some flat out stumbles in its social networking strategy, but its new image saving feature is a promising foothold to reestablish themselves in the market. Users who search for images on Google’s image search engine will now be able to save images to their Google profile. This might seem […]
Cyber Monday sales absolutely soared this year, thanks in large part to mobile platforms. Find out how an increasingly mobile landscape helped Cyber Monday smash online sales records!
We’re living in the information age, but are you keeping up with the times? Knowing your Twitter analytics is vital for making informed decisions about your social media campaigns. Data is incredibly valuable. There’s no reason why you shouldn’t know every little bit of data that you can get your hands on. When it comes […]
Having your content marketing go viral is the advertiser’s dream. Having users spread your message virally brings a huge amount of attention to your brand and gives you the luxury of sitting back and watching the number of views skyrocket. A successful viral marketing campaign is easier said than done, though. If you want to […]
If you make any of these mobile ad mistakes then your ad strategy is doomed before it even gets off the ground. Take a look at these common mistakes and see how you can avoid them!
The main purpose of a smartphone is as a communication device. Perhaps that’s why mobile messaging apps are continuing to see huge success across the globe. It’s possible that 2 billion people could be using mobile messaging apps by 2018. A new report shows that by the end of 2015 there could be as many […]
Snapchat is working hard to lure advertisers into their social media platform. Hyatt is the most recent company to test out the fledgling social media network’s marketing flex. The hotel chain is hoping to target the millennial market by teaming up with Comedy Central’s Snapchat Discover page. Snapchat Discover is the section of the app […]