Video is a massive component of the Internet. It’s predicted that by 2019 video will account for 80% of global Internet traffic, nearly a million minutes of video will be shared every second, and it would take someone 5 million years to watch all the video content shared each month. Video is a trend that […]
People are using their mobile phones for shopping in record numbers this year. A recent study shows that 43% of consumers plan to use their phone for mobile shopping this year, while another 54% say they will use their smartphone or tablet to do holiday shopping research. As someone with an online brand you need […]
Christmas is coming right up, which means your social media presence needs to reflect the season! Here’s how to get into the holiday spirit so that you can spread good cheer to all of your followers!
One of the biggest issues with mobile web usage is the amount of data it consumes. Many people have to be very frugal about their data use to keep their phone bills at a minimum. This is one of the reason why mobile ad-blockers have become popular. Blocking ads reduces the amount of data used. […]
Mobile ad-blocking has been a wake-up call for advertisers. Not only has iOS implemented ad-blocking software, but now several UK mobile carriers are planning on implementing their own methods for allowing users to control their ad experiences. This is not the end of mobile advertising, though. Rather, it’s a chance at a new beginning. Innovation […]
Did you think Google+ was dead and gone? Surprise! Google’s social networking site is back and it’s surprisingly good! Find out how the company managed to pivot its social network into a worthy competitor
2015 is nearly over, which means that it’s time to make predictions about the mobile app space in 2016. Some of the biggest trends to take note of are directly related to the way that people receive and interact with mobile advertising. Geo-location will be used to create context for the mobile space, which means […]
A big problem for brick-and-mortar retailers has been people “showrooming”, which means browsing at the retail store and then making purchases online instead. However, a growing trend is doing the exact opposite. “Webrooming” is the act of moving people from an online environment into an actual retail store for the sale. Web ads are proving […]
Content marketing is a craft like any other. If you want to be successful then you’ll need to sharpen your skills. But which skills make the best content marketer? These are the skills you’ll need if you want to become the ultimate content marketer!
Samsung’s virtual reality unit, the Gear VR, is officially available to consumers. VR is such a new and burgeoning market that it will likely face some hurdles on the track to user adoption. One of those hurdles is normalizing the medium. In light of this, Samsung has released a standard Internet browser for the Gear […]