It might be the modern era, but e-mail is still king. Well, at least when it comes to your marketing returns! E-mail results in nearly double the return-on-investment (ROI) of the closest alternative (SEO). For every $1 spent on e-mail marketing, the ROI is a whopping $40. If you want to cash in on that information then you’ll need to start getting e-mail subscribers. How do you do it?
To get your first e-mail subscribers you’ll need at least one really good post and one really good lead magnet. The combination of both of these items will attract lots of subscriptions. Creating one really good post is easier said than done. Content is tough. However, a surefire way to generate traffic to your site is by creating content that answers an important question in your community, sets you up as a thought leader, or connects to a broad audience. The good content draws in the viewers, but you’ll need to offer them something valuable in exchange for them handing over their e-mail address. This is the key to a good link magnet. If you can offer a tutorial or other resource that needs to be downloaded to be accessed then this is a great time to ask for a user’s e-mail address. Make this lead magnet valuable enough that people are OK with the buy-in price of an e-mail address.
With those items in place you’ll now want to focus on actually getting people to your site. Try posting links to your content on various online forums including Reddit. If people see the inherent value in these posts then you’ll immediately start to see an uptick in traffic. You can also use social media to track down specific people who have an interest in your content. Find their public e-mail addresses in their profiles and send them a link directly. If these people are thought-leaders in their field then this could even encourage a lasting relationship. Make sure your content is optimized for viewing so that your new visitors aren’t immediately repulsed by your site!
If you follow these steps then you’ll definitely get at least 100 new e-mail subscribers, which is a great start. Don’t waste those subscribers! Plan ahead so that you have a good, steady flow of content that you’re ready to provide for them. Make their investment worth it and you’ll end up with lifelong visitors.
Read the full article here: 6 Steps to Your First 100 Email Subscribers (The Easy Way)