Anyone who has an app in a mobile app store knows that app store optimization (ASO) is painfully limited. As it stands, developers are stuck resorting to keywords and the content on the app’s listing page to try and drive discoverability. That’s all about to change with the advent of app store optimization 2.0.
ASO 1.0 can be thought of as the current, limited system that exists for developers. So what’s ASO 2.0? It’s a new search system that utilizes deep indexing of an app’s actual content to create searchable terms. This blows the doors off of the current system. Now developers can use the entire realm of an app’s content to increase discoverability. Keywords and listing pages will now only be two of the factors when it comes to searching for an app.
This functionality extends outside the app store, as well. For Apple this means that searches that take place within the Safari address bar, Spotlight, or Siri will feature suggested apps in their results. It will also use the indexed data of your current apps to suggest new apps. Google is following suit, but the two tech giants will be battling for land as they scramble to insulate their search results and direct users back to the respective company’s products.
ASO 2.0 will be here soon, and it’s going to be great for developers and users alike. Developers will have a variety of new options for increasing the discoverability of their apps and users will be directed to the exact apps they’re looking for. It’s a win-win.
Read the full article here: How app search optimization is about to change