July was a huge month for Apple. The tech giant made $1.7 billion globally through its app store alone. This was the record for monthly billings as well as the record for unique customers. These figures are connected to the App Store’s emerging presence in the Chinese market, which has become the number one source of iOS downloads since April. Successful mobile app categories included gaming and video streaming services like Youku, iQIYI and Tencent Video. This overall growth and rise of iOS in China is good news for advertisers and developers, especially those targeting and localizing for Chinese markets.
Read the full article here: Apple’s App Store Saw $1.7B in Billings And Broke Customer Records in July