Why Publish With Amazon Kindle – Video Interview
Watch as Chris Lang interviews me in his GPlus for Business hangout on why business owners should consider adding publishing with Kindle to their online business strategy.
Kindle Amazon Marketing Expert
Interview highlights are summarized below.
Why Self Publish?
Publishing a book to brand yourself or your business is not a new concept. It is known that becoming a published author is one of the fastest tracks to gain both authority and credibility in your field.
The days of grovelling for a traditional book publishing contract are long gone for most as more and more people join the self publishing revolution.
With the plethora of self publishing platforms the goal of this interview is to clarify why you should choose to publish to Amazon Kindle and why every online business should consider adding Kindle publishing to their overall business plan.
Why Choose Amazon Kindle As Your Favored Publishing Platform
Amazon Kindle Traffic is Commerce Oriented
Amazon is the #1 book commerce site in the world and Amazon traffic is 99 percent commerce oriented, everyone who comes to Amazon is ready to buy something.
Most people online have an Amazon account linked through 1 Click allowing them immediate hassle free purchases. In addition Amazon has a HUGE email list of all it’s customers regularly sending them book recommendations by email.
Usually people who get to Amazon do buy something and sometimes they buy more than one something and I always like to say well if they are on Amazon they might as well buy my book. Because they’re there!
Start out with this mindset and begin to look at Amazon as a different platform to others, we’re talking about a huge platform similar to eBay in the buying mentality, everyone is buying on Amazon.
The whole Amazon Kindle platform is built to help you sell, Amazon is stock loaded with features that will help you sell and that’s another reason why you should be choosing Amazon and not just uploading your book to any platform.
Google Loves Amazon
Becoming a published Amazon Author has it’s perks. Your Kindle Product page is born into the World Wide Web with a high page rank as do all your associated pages such as comments, reviews and Amazon author pages.The Amazon website is a high authority trusted website. Anyone who is interested in getting visible and showing Google that you’re credible and just enhancing your credibility online all over the place, Amazon is a great platform to do it.
Write a Book Project Plan
Self publishing with Kindle can be a double edged sword because it’s very easy to do. You will not have a publisher breathing down your neck and guiding you through the process.
It is up to you to properly research, plan, edit, publish and market your book. You will also need to take on the role of a publisher and examine your book and marketing plan critically.
Adopt the Traditional Publishing Book Proposal For Your Kindle Book
Traditional book publishers usually provide authors with a book proposal form to complete. Typically this includes the following:
- Proposed book title
- Summary of your book
- Book Market Demographics
- Potential book market Size
- List of direct competitors
- Book outline, chapter summary / description
- Marketing plan
Using Kindle Book Lending Program for Educational Kindle Books
The Kindle Direct Publishing platform contains the Kindle book lending library. If your book is educational in nature or is highly relevant to a large organization, school or non profit, consider enrolling your book into this program and publishing with Kindle as a great tactical advantage.
To Recap
Publishing with Amazon Kindle is a powerful way to gain authority credibility, rankings as well as traffic for your online business. Treat your book as part of your business and make smart decisions along the way. Take the time to properly research, write and edit your book before publishing. Make sure you are critical about your book’s projected success, remember – you are in charge!
This post was written by...
Duru – who has written 113 posts on Internet Marketing Duru.
+Shira Gal aka Duru is Internet marketer specializing in SEO promotion, social media and SEO consulting for online businesses. Shira Gal is a bestselling author and personal coach, a combination paramount to her internet marketing coaching client's success! Contact Duru today for a free 1:1 Skype consult
{ 1 comment… read it below or add one }
so your saying that all we have to do it make an account through amazon , actually i don’t really understand how that process will work to publish with amazon , how will this help me online business ??