There are so many different aspects to App Store Optimization (ASO), yet each is important in its own. Keywords help people search for your app, your icon helps lure people in, and your screenshots should be the final push users need to hit the “install” button. The screenshot phase is crucial because it’s the first glimpse into the true nature of your app. Much like your app icon, A/B testing is critical for determining which screenshots will encourage users to pull the trigger on downloading your app.
If you’re developing an app for Android and the Google Play Store then you have it easy. Google Experiments, a free service, makes it easy to set up different situations for your app’s appearance so that you can monitor click-through rates and conversions. It’s the perfect platform for A/B testing and is an essential tool for Android developers looking to publish apps on the Google Play Store. iOS users don’t have it as easy. App developers do not have a free alternative to Google Experiments, but there are robust services like StoreMaven that will help you A/B test your screenshots for a price. It’s a good service, but not budget-friendly.
They key to good screenshots is to lead with your best images. Most people can’t be bothered to scroll through the entirety of your screenshots so if you have your best pictures buried then most users will never see them. Put them on display up front to immediately spark interest! Make sure you look at your app page on every different format, whether it’s a phone or a computer. If the photos look good on mobile they might not always look great on a computer and vice versa.
A/B testing is essential for deciding which of your screenshots is best serving your app. Get the right data, put your screenshots in the right order, and you could instantly be rewarded with an uptick in conversions.
Read the full article here: App Store Optimization (ASO): A/B Testing Screenshots to Improve Installs