One of the biggest issues with mobile web usage is the amount of data it consumes. Many people have to be very frugal about their data use to keep their phone bills at a minimum. This is one of the reason why mobile ad-blockers have become popular. Blocking ads reduces the amount of data used. However, Google could be throwing advertisers a bone by releasing an update to its data-saving feature in Chrome’s mobile browser. Now users will be able to save up to 70% of their data when they load an individual web page. This is possible by allowing users to choose which content is loaded. For instance, photos in a news article will not load by default. This reduction in data spend means that mobile ads will not become such a burden on mobile web users. This will help Google keep its mobile advertising edge while hopefully slowing the adoption of mobile ad-blocking tech.
Read the full article here: Chrome’s Browser On Android Can Now Save Up To 70% Of Your Data