Let me start by saying I am not a self proclaimed IM guru, on the contrary, I am opposed to any guruish comments on this site.  It’s not that I have anything against Gurus, respect to all, still being a guru can be kind of lonely.

Lets face it, we all are gurus of something – each of us has that certain something we are just a bit better than average at we can give back to others.  I happen to be the guru of doing, lets not go into the whole doing vs being thing here, I’m talking business after all ;)

Internet Marketing Duru is not for the lazy, shell-shocked or passive information seekers out there (although you too will probably benefit from the tips and information on this site). If you are still searching for the HOW the WHAT the WHEN, then don’t be surprised you found my site (Karma?).

{ 2 comments }

Just last week I was chatting on Skype with one of my mobile account managers. They were very interested in the incredible Duru Mobile Traffic Sources list and they had lot’s of questions;
Is it up to date, what kind of traffic does each traffic source have and specifically how to get starting testing new self serve mobile traffic sources.

So I did my best to answer as many questions as time permitted and decided to share my insights here with you so that you can also join the mobile marketing craze if you haven’t already.

Is the Mobile Traffic Source List Up to Date?

Traffic sources change and evolve all the time. Over the month of August I will be updating this enormous list to reflect some of the changes in existing listed sources as well as add many more new self serve mobile traffic sources I have discovered.

How to Get Started Working with a New Self Serve Mobile Traffic Source

The answer to this question is simple, though I don’t imagine many people take this route as it requires a little effort up front (that can save you a ton of money in the long run and also make you new connections): Talk to them!

OK, that is in short but you may be asking specifically what do I ask?

Step 1 – Schedule a Time to Talk

Whether it is via Linkedin or email you want to schedule a time for a short introductory voice call. And I stress the call needs to be in voice, Chat just isn’t personal enough and you won’t get nearly as much info this way.

Step 2 – Make a Personal Connection

A Voice call is crucial!

Make a Voice Call to the Mobile Network

Many people think of traffic networks as a big black hole of sites links and techie info. Well people run networks, manage accounts and answer support tickets. So getting to know the people that can help you navigate the mobile traffic network is key to your success.

  • First off let them tell you about the network; how long it’s been running, their position and anything else they volunteer right off the bat.
  • Second ask  (and closely listen to their answers while taking notes):
  • What kind of mobile traffic do you have – Mobile web or Mobile in app traffic?
  • What are your prominent OS – Android, iOS, Windows Phone?
  • What are your main traffic GEOs? Can you send me a list of your top geos and traffic breakdown?
  • And most important – What kind of offers do well on your network? Can you share some examples with me? Do you support Pay Per call offers, do mobile content or app downloads work best with your traffic?

Also tell them a little about yourself, your experience with similar networks and your available budget (remember money talks!)

Lastly you may inquire whether the mobile traffic network also provides a managed account service and if so how it works.

Step 3 – How to Create Mobile Campaigns in This Specific Mobile Traffic Source

Now that you have a good idea of this new traffic source and the potential campaigns you can test on their traffic it’s time to get a little techie and ask about the platform itself.

Data for your mobile traffic

Ask About Optimizing!

Here are some areas you will want to cover:

  • What are the best ad formats to run? Here you are specifically addressing mobile creative sizes, tablets Vs phones, Interstitial Vs Banners, mobile video ads, app walls and text ads. Always ask which works best, what size creative gets the most traffic and from their experience which works best conversion wise.
  • Are there campaign and or creative restrictions? Here you are asking about the types of campaigns you can run on their traffic. Can you run an APK? Do they accept Whatsapp or antivirus campaigns and so on.
  • How long does it take to get campaigns approved?
  • How long does it take for the traffic to stop once I pause a campaign (this can affect your bottom line so watch out!)
  • What details does your reporting provide, do you support conversion tracking?
  • What variables can I use in my links to get data back from you that can be used for optimization later. Here you are asking about getting data on site or publisher id’s from their network along with and data relevant to the traffic like the phone version, model, OS version, location and so on.

Always leave the door open to ask more questions later after you set up a few campaigns.

Etiquette

Remember!  Be polite, respect their time and be prepared with your questions in advance.

 Mega Tip!

Use a competitive mobile media intelligence tool to see which ads are running on your new potential source!

 

Questions or comments? Please share them below!

 

 

{ 0 comments }

The Ultimate Link Tracking System

May 11, 2014

When I was just starting out in Internet Marketing, I joined an apprentice program. One of the tools they recommended was no longer accepting new members. And you probably know by now that I hate taking no for an answer. So I fought and clawed my way in; because these guys really knew their stuff […]

Read the full article →

My Favorite Mobile CPA Affiliate Networks

April 29, 2014

Mobile Is Now Everyone keeps saying “Mobile is the Future”, well I hate to say it but the future is here. More and more advertising dollars are funneled into mobile campaigns, mobile dev and yes, mobile CPA offers. If you haven’t yet joined the party, the time is now! And if you want results fast […]

Read the full article →

Kiip Innovating Mobile Advertising – Duru Interviews Kiip

November 19, 2013

As you know I have been super busy building my mobile advertising and mobile CPA business. It’s no secret I work hand in hand with many of the top Mobile CPA Networks such as MobPartner, Yeahmobi, Neverblue and MundoMedia. Well, when Cole Carnes, my former affiliate manager at Neverblue moved on to Kiip I just […]

Read the full article →

Should You Promote Mobile App Download Burst Campaigns

November 5, 2013

What Are Mobile App Download Burst Campaigns? If you have been working in the Mobile app CPA world you have probably come across mobile app burst campaigns. These are very short CPI (cost per download) mobile app promotional campaigns that can last anywhere from 24 hours to a few days. Payouts on these campaigns can […]

Read the full article →

The Scoop Behind MobPartner: The French Global Mobile CPA Network

August 22, 2013

Duru Interviews MobPartner Marketing Manager and Gives You the Inside Scoop!  As you probably noticed most of my focus nowadays is on Mobile CPA. At first I was wary about how it works, can you make money with it and how to get traffic to mobile CPA offers. During the last 6 months I have […]

Read the full article →

How to Deal with the New Gmail Inbox Categories Tabs

July 30, 2013

What! Gmail Changed Again? If you are using Gmail as your email account you probably noticed a massive change in the way your inbox looks. Specifically the new Gmail Categories. There has been a lot of hype, mass hysteria and disinformation about this new change so read on to get the real scoop on what […]

Read the full article →

WhatRunsWhere Google Plus Hangout On Air Interview And Live Demo

June 12, 2013

In my previous post I gave some info on the WhatRunsWhere Competitive Intelligence tool for Mobile and web advertising. Tonight I will be hanging out with David Kelly from WhatRunsWhere demoing the software and answering your questions. Who Should Attend the WhatRunsWhere Live Hangout On Air Demo  Affiliate marketers, app developers, anyone doing mobile media […]

Read the full article →

Know What Runs Where With this Competitive Mobile Media Spy Tool

June 11, 2013

Last week during the MundoMedia Barcelona Meetup, I had the pleasure of meeting David Kelly from What Runs Where. After picking his brain on Skype and getting a private demo I was stunned. This Web and Mobile Media Buying Competitive intelligence service is incredibly powerful. Imagine you could mine data on what ads are running […]

Read the full article →

MundoMedia Barcelona Meetup – VIP All the Way

May 30, 2013

MundoMedia Treats Affiliates Like Gold This past week I had the pleasure of attending the MundoMedia Affiliate meetup in Barcelona. Not only is Barcelona a top destination full of beauty and fun, Mundo wrote the book on how to show their top affiliates a great time and prove just how much they are valued. Unlike […]

Read the full article →