successful mobile cpa marketer

Just this morning while I was speaking with one of the mobile CPI account executives I work with, it dawned on me that there is a very specific skillset needed to be a successful mobile CPI marketer.

You see I was giving some feedback on communication that could be improved to increase performance.

And she was talking about the mindset of a performance driven person to a salaried rep.

And if you don’t do any performance marketing this may look like Chinese so I will briefly explain.

If you only get paid by commission you pay more attention to everything you need to get the job done. You have no time for incoherent definitions and requirements.

Sometimes you will work with people essential to your business that don’t get paid by commission, they are getting a corporate salary, and they are less driven to provide you with everything you could possibly need to run campaign to the max.

Meaning have the highest ROI as fast as possible.

So thanks Michele, for inspiring me to write this post on what it takes to be a successful mobile marketer. I know there are many more things required, but these are probably the most important…

 People Skills Required

People skills required for mobile marketing

Talk to people!

Lot’s of marketers believe that you can make good money with CPA marketing on your own, in a little virtual bubble, not having to deal with anyone.

They are dead wrong.

If you treat your promotion as a business, you should constantly work on business development.

That means creating and cultivating connections with people both on the advertising network side and the traffic network side.

Notice I said people?

People do business with people.

If you don’t take the time to create real connections and be a little social your business will not grow as to it’s full potential.

You see you will need to negotiate with people.

And if no one knows who you are or has any level of trust with you – forget about getting the best offers or be able to negotiate the best payouts or prices.

No one will do you any solid’s and you won’t be able to reciprocate and grow your network and as a direct result – make more money.

Get Over Your Tech Hurdles

Identify your obstacle and overcome it!

Don’t let tech hold you back!

For the longest time the one thing holding me back from scaling my mobile marketing business was tracking and the tech that goes with it.

And it can be daunting to have to learn how to set up a world of hardware and tracking software and practices…

So if tech is holding you back, take a deep breath and get it done. Either hire someone to set everything up for you and train you or simply ask a lot of questions and get help along the way.

But get it done. Don’t let tech hold you back. It can make all the difference to your bottom line.

Pay Attention to Details or Perish

Pay attention to details!

The devil is in the details…

I know this sounds boring but wait! Details can seem boring at times but they are essential to your financial success.

It’s getting through the details on a daily basis that enables you to take a wonderful vacation with your family at the end of the day.

Sometimes you will need to educate other people on the details you need to get the best results for everyone.

So don’t be shy, the worst that will happen  is someone may say no, they can’t provide it… but some will!

So what kind of details should you be paying attention to?

  • Offer payouts
  • Traffic prices across networks
  • Demographic, carrier and device targeting for offers
  • Site IDs / names of apps / pub ids that convert for specific offer types per geo
  • Traffic Network combinations appropriate per offer type
  • Traffic quality level
  • KPI requirement
  • Optimization (critical)
  • Cost of scale and breakeven points
  • Leverage points for negotiating caps or payouts
  • Conversion reports
  • How big is the budget and how much is left
  • data, data and some more data

 Think Out of the Box

If you do exactly the same thing every time you will not discover new golden pockets of success.

One thing people say about me is that I think out of the box. I like to try new things and test out different targeting ideas.

What can you do with this?

Approach a campaign with new eyes and don’t forget to research and brainstorm. You may surprise yourself with how many different ideas you can come up with.

Try different kinds of offers. You never know where you can discover a success app campaign or any other mobile CPA offer.

Sure you should focus on learning as much possible about the vertical you are good at or have chosen, but don’t be afraid to expand your reach and try new things.

Speed Matters

Speed matters

Be fast

Simply put speed matters.

How fast you can identify, negotiate and implement testing offers can sometimes make a huge difference in your profitability.

You are not alone in this mobileverse.

You have competition, budgets and targets change, campaign come up and down at lightning speed.

Be fast or be out…

  The Jist Of It

These are probably the most important things to constantly work on that will help you become a more successful performance driven mobile marketer.

Of course there are many more things to look out for,  but if you implement these, you will be way ahead of the pack…

Comments or questions?

Please share them below!

 

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Just last week I was chatting on Skype with one of my mobile account managers. They were very interested in the incredible Duru Mobile Traffic Sources list and they had lot’s of questions;
Is it up to date, what kind of traffic does each traffic source have and specifically how to get starting testing new self serve mobile traffic sources.

So I did my best to answer as many questions as time permitted and decided to share my insights here with you so that you can also join the mobile marketing craze if you haven’t already.

Is the Mobile Traffic Source List Up to Date?

Traffic sources change and evolve all the time. Over the month of August I will be updating this enormous list to reflect some of the changes in existing listed sources as well as add many more new self serve mobile traffic sources I have discovered.

How to Get Started Working with a New Self Serve Mobile Traffic Source

The answer to this question is simple, though I don’t imagine many people take this route as it requires a little effort up front (that can save you a ton of money in the long run and also make you new connections): Talk to them!

OK, that is in short but you may be asking specifically what do I ask?

Step 1 – Schedule a Time to Talk

Whether it is via Linkedin or email you want to schedule a time for a short introductory voice call. And I stress the call needs to be in voice, Chat just isn’t personal enough and you won’t get nearly as much info this way.

Step 2 – Make a Personal Connection

A Voice call is crucial!

Make a Voice Call to the Mobile Network

Many people think of traffic networks as a big black hole of sites links and techie info. Well people run networks, manage accounts and answer support tickets. So getting to know the people that can help you navigate the mobile traffic network is key to your success.

  • First off let them tell you about the network; how long it’s been running, their position and anything else they volunteer right off the bat.
  • Second ask  (and closely listen to their answers while taking notes):
  • What kind of mobile traffic do you have – Mobile web or Mobile in app traffic?
  • What are your prominent OS – Android, iOS, Windows Phone?
  • What are your main traffic GEOs? Can you send me a list of your top geos and traffic breakdown?
  • And most important – What kind of offers do well on your network? Can you share some examples with me? Do you support Pay Per call offers, do mobile content or app downloads work best with your traffic?

Also tell them a little about yourself, your experience with similar networks and your available budget (remember money talks!)

Lastly you may inquire whether the mobile traffic network also provides a managed account service and if so how it works.

Step 3 – How to Create Mobile Campaigns in This Specific Mobile Traffic Source

Now that you have a good idea of this new traffic source and the potential campaigns you can test on their traffic it’s time to get a little techie and ask about the platform itself.

Data for your mobile traffic

Ask About Optimizing!

Here are some areas you will want to cover:

  • What are the best ad formats to run? Here you are specifically addressing mobile creative sizes, tablets Vs phones, Interstitial Vs Banners, mobile video ads, app walls and text ads. Always ask which works best, what size creative gets the most traffic and from their experience which works best conversion wise.
  • Are there campaign and or creative restrictions? Here you are asking about the types of campaigns you can run on their traffic. Can you run an APK? Do they accept Whatsapp or antivirus campaigns and so on.
  • How long does it take to get campaigns approved?
  • How long does it take for the traffic to stop once I pause a campaign (this can affect your bottom line so watch out!)
  • What details does your reporting provide, do you support conversion tracking?
  • What variables can I use in my links to get data back from you that can be used for optimization later. Here you are asking about getting data on site or publisher id’s from their network along with and data relevant to the traffic like the phone version, model, OS version, location and so on.

Always leave the door open to ask more questions later after you set up a few campaigns.

Etiquette

Remember!  Be polite, respect their time and be prepared with your questions in advance.

 Mega Tip!

Use a competitive mobile media intelligence tool to see which ads are running on your new potential source!

 

Questions or comments? Please share them below!

 

 

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